Visual Merchandising window project for Matchesfashion Essay

Visual Merchandising window project for Matchesfashion - Essay Example The scent inside is fresh and natural together with well-ventilated light ceilings makes it a perfect environment that makes one feel free and comfortable to shop. Matches Fashion Store has a target of fashion ladies together with stylists and models who live in Marylebone. Their VM design is in a way that updates the fashion blogs in a fashion style from a collection of visuals. The VM inside the store brings about the creative environment for the attendants, picture impressions and even pet fittings which make it diversified in meeting the needs of customers together with their pets. The dressing and walking area is spacious enough to allow perfect decoration and styling. Customers get a clear view of the favorite designs as they walk around the shop. Matches Fashion has held different events that seek to advertize it, but they are carefully not to overspend and strain their budget on advertising. Matches Fashion has held advertising done with pageant auditions, using the web and also online promotion with â€Å"face book† and twitter accounts to collect fans and followers respectively. Magazines of Matches Fashion are found in the shop that showcases the shop and its variety of fashions. The focal point is normally found just below the level of the eye slightly away from its center and Matches Fashion have its display windows raised meaning the eye level will be lower. The accessories here fall below giving a perfect display of the store. Just from the other side of the street, an individual can have a vivid view of the shop on the other side from a deflection angle which allows one to look into the shop. In the window; Matches Fashion has slid fragmented glass windows, the walls and pillars are made of bricks. They are well balanced on each side that creates attention and makes the eyes explore. The accessories section is placed forward for easy access and testing. The design of the windows and the