Monday, September 30, 2019

Different Views On Native Americans

Anne Nichols Rochester College I chose to write about these two authors because their views on the Native Americans are both very different and I think it is interesting as to why. Benjamin Franklin who writes (Remarks Concerning the Savages of North America, p. 244-248) seems to have a much more positive and understanding outlook towards the Indians, where Mary Rowland who wrote (From a Narrative of the Captivity and Restoration of Mrs..Mary Rowland, p. 27-143) is much more negative. Mary was a captive of the Indians for a period of time so her opinion of them is a bit more personal and biased. It seemed as if Franklin wanted people to understand that even though the Indians where different from them that that was okay. All cultures are different, and within those cultures people's lives are different, but that doesn't make them evil. His opening line says it perfectly, â€Å"Savages we call them, because their Manners differ from ours, which we think the Perfection of Civility.The y think the same of theirs† (IPPP). He starts off by going over the gender roles in their society explaining how the young men are hunters and warriors and at old age provide council. The women till the ground and bring up the children. He also examines how it is a rule of politeness to the Indian people not to answer a public request the same day that it is made, as to not send the wrong message that what is being considered is not important. He goes on for a bit to really emphasize the Indians politeness at all times.Franklin generally has a warmness toward the Indians and is able to sit back and appreciate them for their culture rather than criticize them because they have different views on the world then the Colonists did. Franklin makes a very interesting comparison when he takes the government in the Indian council and the British House of Commons. He first states about how when someone is going to speak in the Indian council everyone remains quiet and listens, then eve ryone waits after he is done for him to collect his thoughts and make sure he did not miss anything.He then speaks about how in the British House of Commons people are usually screaming over another and house speaker has to yell for order. This is a good example by Franklin to show in a way how the Indians where more civil than the Europeans. Mary Rowland does not have the same attitude. Rowland narrates her story in first person and it is about the things she witnessed and the experiences that occurred to her during her time as a captive with the Indians. During an Indian attack she witnessed friends and family being murdered ferociously.When she was captured she traveled with her youngest gather, battling injury starvation and depression while being moved from Indian village to Indian village. She constantly refers to them as heathens and inhumane creatures along with many other negative terms. Along her Journey her youngest dies and she is separated from her remaining children. H er captives give her a Bible they retrieved from a raid and she quickly turns to her faith to give her the strength she needs to make it through this situation.Mary throughout her writings is extremely passionate, her tone is generally despair but she remains hopeful that she will be reed eventually. Apart from the tragedy that Mary had to live with I think the two writings are also different because of Marry dedication to her puritan lifestyle. You have these puritans who live and breathe the bible clashing with this culture of people who don't. Everything about the Indians probably looked heathen to them. Mary draws many references from the Bible which helps her keep hope, I find it ironic that with such a heavy Christian faith that she keeps a negative outlook towards the Indians.This Puritan way of life has almost lead her to be ignorant of the Native Americans. Rowland fails to ever place the natives in a positive view. On many accounts, Rowland questions why God would allow th e natives to prosper off their brutal ways: â€Å"But now our perverse and evil carriages in the sight of the Lord, have so offended Him that instead of turning His hand against them, the Lord feeds and nourish them up to be a scourge to the whole land†. She finds it hard to understand that her culture had invaded the natives' land and in reality they are Just defending themselves and their way of life.As if stated before the main difference I see between these two authors portrayal of the Native Americans seems to come straight from their personal interactions with them. Franklin had more of a diplomatic view of them while Rowland had to live through a tragedy. Franklin shows a kind attitude towards them and therefore looks at their culture with a much more open mind where Rowland is fearful and angry with the Indians for the deaths of her friends and family, part that with the close mindedness of the puritan way and it's no wonder she never shows any good will towards them.

Sunday, September 29, 2019

Health & Hygiene

Change in health & hygiene There has been towering change in the area of health and hygiene in rural Bangladesh. Almost all the villages have a health complex and a pharmacy nearby. People are coming out of the ignorance and consulting the doctors when necessary unlike earlier times. Health consciousness has modulated the rate of mortality especially in case of women and children. People at village are now more aware of the healthy ways of living their lives. Health campaigns by government and NGOs assisted a lot in framing up the health awareness.People at village are more concerned about taking care of the pregnant mothers and their health. Most of the families now know about the vaccination of the infants and almost all of them give effort to ensure the good health of the infants. Taking â€Å"Polio â€Å"vaccine has already been a common trend there in every year. All these resulted in a noticeable decline in mortality rate of infants and pregnant mother. Not only that, importa nce of having pure drinking water has also been realized by rural people. The campaign against arsenic in last decade has been totally worthwhile. Proper sanitation is also encouraged now.A massive change has taken place in terms of outlook. Family planning is no longer discouraged in village since villagers are moving away from orthodox religious practices that might harm. In terms of health and hygiene almost all of the changes have been in public interest till now but there are rooms for further development. Villagers do still lack good doctors and nurses. Points for presentation * Establishment of hospitals and pharmacies in rural areas * Public health awareness * More caring attitude towards pregnant mothers & infants * Awareness about family planning * Need for more skilled doctors & nurses

Saturday, September 28, 2019

Elem Klimov's Dobro pozhalovat, ili Postoronnim vkhod vospreshchen Essay

Elem Klimov's Dobro pozhalovat, ili Postoronnim vkhod vospreshchen (Welcome, or No Unauthorised Admittance) is one of the - Essay Example In his last letter "Apogia" of a Madman, in essence, he recanted having said that Russian was the equivalent of a "headless horseman". The letters were written over a period of 5 years. There was a transitional change of thought as the dynamics of the country changed. He was highly influenced in how the Russian Elite interpreted his letters. He changed his analysis and philosophical thinking. The first part of this report will explain his philosophical thoughts in 1829 . The 2nd part of this report will explain the "Apogia" concentrating only on his change of philosophical thought. To conclude, the author will explain how a blank sheet of paper becomes a clean slate. Everything in this world can be taken from both sides. Comparing a country to a blank piece of paper is as though you are comparing a history book to empty pages. "Russia has given nothing to her people and to the rest of the world" As each western country went through the process of the Middle Ages and the Renaissance, each developed individual cultures, languages and history. The Catholic Church was contingent on Western Nations succeeding. The Russian Orthodox Church kept the pagan customs and the superstitious ways. The control the Orthodox Church held kept the agriculture nation from advancing. Chaadeav expresses two different points of view which are somewhat contradictory. If Russia were such a backward nation and a "blank sheet of paper", how could she possibly be adept at opening up to the West. Russians have the energy and the will to succeed. "Only pure feelings can issue from this pure source" Each nation goes through a cultural, religious and a social renaissance, the Russians went from paganism to foreign domination. Russian history has nothing in common with the necessary development of a civilized country. He received incredible criticism for his opinion of the Russia Utopia. Peter the Great had done so much in the previous century. For a century all science, technology and architec ture came from Western Europeans. Personal development comes with organization of the nation. A country without her own personal history, is a body of land in chaos. The renaissance of each nation is the adolescence of the people. Russia has had no Renaissance and therefore was still considered a child who depended on his parents for survival. His analogy that Russia is unlike any nation which has no history which has no culture nor Renaissance leads to reasoning that the control the church had over Europe must have been a positive effect over the growth and development of the sciences and culture of the different nations. He is hard on his country. He never once mentioned the different needs of Russia and European countries. In Europe, the need of justice, and order was more prevalent as the cities were closer together and commerce had been established for centuries. The last letter is entitled an apology. If Russia put forth an effort due to her strong will, Russia had the potenti al to be a major player in the future. In this letter, he explains or recants that Russia could not go through the middle ages that Europe went through because of the level of social progress Europe had attained in the 18th century. Europe had lived through the Renaissance in Art, Music, Architecture and Literature. There was an advancement of science. Russia had a choice of assimilating the progress of the Renaissance or stay in the dark ages. Chaadaev used the example that Russia was a white piece of paper where he proposed a solution as

Friday, September 27, 2019

Strategies for managing symbiotic resource interdependencies Research Paper

Strategies for managing symbiotic resource interdependencies - Research Paper Example Insiders rule the first 18 months and Outsiders from then. It looked like Insiders are used primarily to alleviate and uphold the obtained company, so that its important arrangement is not lost, and then Outsiders are used for major inter-organizational alteration (Agwin, 2004). Duncan & Maureen (2009) add that extensive efforts are made to encourage trust between the two organizations and change enterprises begin to switch towards the boundary. This is where Outsiders are then engaged as they are more responsive to the dynamic features of the two developing unions. Audia (2006) shows that when two associations take part in continuing financial exchange, they can be thought to be in direct contact. Consequently, both traders and consumers get direct contact with instruments producers. Traders and consumers are tied to instruments manufacturers by a symbiotic relationship since their disparities supplement each other according to Ecologists. The transfer of information across organiza tional boundaries is the by-product of these financial relations. As Duncan & Maureen (2009) affirm, symbiotic acquisitions have great tactical interdependence, as worth is generated by high levels of independence and inter organizational synergies since its arrangement is highly valued. Moreover, the urge to achieve synergies through conveying capabilities entails high levels of interdependence and high levels of change. Advantages of Symbiotic Resource Interdependencies Symbiotic relationship is deemed as a prospective vehicle for pursuing diverse intentions that would be hard to realize through internal solutions. Particularly, it has been established that they have normally been used... The development and success of any industrial action or a business is frequently bound by few natural resources on which firms rely, in addition to limited space for operation. Moreover, most companies are faced with problems of monopoly and unsafe competition. Symbiotic resource interdependencies encompass joint resource management by varied firms in geographic closeness to attain ecological and economic advantages. These advantages might include decreases in operational costs and releases, more safe access to raw materials and fundamental utilities, and augmented durability of the resource base. Symbiotic resource interdependencies present various benefits to firms and industries. This includes ecological advantages due to decreases in resource exploitation, economic benefits resulting from cuts in the costs of resource production, inputs and waste disposal and from creation of extra income owing to higher value of by-product and waste streams. There are also business advantages du e to enhanced associations with external parties, and growth of new products and their markets. In addition, there are social advantages by creating new employment and raising the eminence of existing employments, and by creating a cleaner, secure, natural and working condition. Despite these advantages, there are some limitations to formation of these relationships. These are majorly presented by uncertainties of merging, management problems and fast technological alteration.

Thursday, September 26, 2019

Court Report Case Study Example | Topics and Well Written Essays - 3500 words

Court Report - Case Study Example Investors who purchased a majority interest in a corporation did not commit fraud upon minority shareholder in either inducing him to execute employment and royalty contract, or during his subsequent performance under such contract; though following execution of contract investors failed to disclose their honest opinions on shareholder's job performance, failed to disclose facts concerning their attempts to sell corporation, and failed to disclose to prospective buyers corporation's potential liability to shareholder for enormous royalty benefits, such omissions and misrepresentations did not induce minority shareholder to execute contract, nor did he rely upon such omissions and misrepresentations to his detriment in his performance of the contract. A shareholder of a corporation does not generally have a right to sue personally for alleged losses sustained by the corporation due to mismanagement or breach of fiduciary duties; a shareholder may only sue to recover losses to a corpor ation resulting from mismanagement and breach of fiduciary duties secondarily through a shareholder's derivative suit. When an officer knowingly and intentionally acts against the best interest of the corporation or outside the scope of his authority, he can be held liable by the party whose contract right has been damaged. An action against a corporate officer for intentional and unjustified interference with contractual relations may be divided into separate elements: (1) the existence of a contract or a legally protected interest between the plaintiff and the corporation; (2) the corporate officer's knowledge of the contract; (3) the officer's intentional inducement or causation of the corporation to breach the contract or his intentional rendition of its performance impossible or more burdensome; (4) absence of justification on the part of the officer; and (5) causation of damages to the plaintiff by the breach of contract or difficulty of its performance brought about by the of ficer. Conclusion: 1. A plaintiff claiming the existence of an oral contract greater than $500 in value may prove its existence and terms by at least one credible witness and other corroborating circumstances 2. A plaintiff may serve as the one credible witness needed to establish existence and terms of an oral contract in excess of $500 3. The elements are necessary to prove fraud are (1) the existence of a contract or a legally protected interest between the plaintiff and the corporation; (2) the corporate officer's knowledge of the contract; (3) the officer's intentional inducement or causation of the corporation to breach the contract or his intentional rendition of its performance impossible or more burdensome; (4) absence of justification on the part of the officer; and (5) causation of damages. Court of Appeal of Louisiana, Fourth Circuit. SUN DRILLING PRODUCTS CORPORATION v. Jerry J. RAYBORN, Sr. No. 2000-CA-1884. Oct. 3, 2001. STATEMENT OF THE FACTS In 1994, Jerry J. Rayborn owned Sun Drilling Products Corporation. Rayborn began negotiations with a group of Philadelphia investors concerning the

Wednesday, September 25, 2019

EasyJet Airline exam note Essay Example | Topics and Well Written Essays - 1500 words

EasyJet Airline exam note - Essay Example A PEST analysis of the organisation is carried out to establish the macro-environmental impact on the firm. EasyJet operates in more than 30 countries that have do not have trade restrictions. This increases revenue since the firm can cover more areas. Due to the global terror threat, Germany, the United Kingdom, France, Israel, and Spain among other countries have put restrictions to ensure passenger safety. This has reduced travels to some extent. Governments have also put baggage restrictions for airlines along with passengers (Taneja, 2012, p.56; easyJet, 2013). The firm complies with various tax policies in its areas of operation. Most of the tax regulations are favourable to the firm, thus impacting positively on the flight operations. For example, the corporate tax policy in Europe is business-friendly. This has also enabled the process of optimisation in service delivery to meet the customer needs and requirements regardless of existing precedents and territories on implementing the system (Jones, 2012, p.34). The reduction of fuel costs have made the firm increase its revenue due to reduced operational costs, thus reducing the cost of capital for the firm (easy Jet, 2014). The reduction in fuel costs has also increased competition in the aviation industry as various airlines have reduced the ticket prices, thus making more customers use service and also leading to price wars (Katie, 2013, p.123). Besides, globalisation is projected to boost air traffic in the long run. More people are projected to travel due to increased interconnection among people across the globe. In the same way, as Europe becomes integrated; the introduction of the single currency is expected to bring more business to easyJet (easyJet, 2014). The Euro is used in over 19 nations among the member states of the European Union. The financial reports evidence that the firm is improving economically. At the moment, pound is against the

Tuesday, September 24, 2019

GOOGLE - Research the company's history from inception to the present Paper

GOOGLE - the company's history from inception to the present. Write a detailing the company's history. In par - Research Paper Example That was when Google was born. Several days of brainstorming resulted in a name called ‘Google’ which is still used today. In august 1997, a $100,000 check was signed by co-founder Andy Bechtolsheim for Google Inc. which didn’t have any existence yet. Google’s first work place was established in Susan Wojcicki garage in the following September. On September 4, Google filed for incorporation and after that, Sergey and Larry opened a bank account in Google’s name and deposited the check signed by Andy (Brin, Sergey, and Larry Page). In December 1998, Google was reported as a search engine for Top 100 Web Sites for 1998. In 1999, the garage office was abandoned by Page and Sergey to move to 165 University Avenue located in Palo Alto with a team of eight employees. The first non-engineer, Omid Kordestani joined in May 1999 as a salesperson. In August 1999, Google Inc. moved to its first Mountain View area at 2400 E. Bayshore. It was few miles from Stanfo rd University which is north of Silicon Valley, Santa Clara, Sunnyvale, and San Jose (Battelle, John; pgs 130-140). In 1999, Google realized that its search engine can exist on its own, and emphasize on something that most competitors were reducing focus on – a total emphasis on search and no cluttered homepage. The logo was a bit ugly at that time but this problem was solved in 2000. Â  On April 1, 2000 Google came up with Mental Plex which introduced the capability of Google to read a person’s mind as he or she visualizes the search results he or she wants. In May 2000, first ten languages of Google.com were released. First Webby Award was given to Google as Technical Achievement (Vise, David A, and Mark Malseed; pages 30-40). June 2000 marked Google’s partnership with Yahoo to become Yahoo’s default search engine. The first billion URL index was also announced in this month and Google became world’s biggest search provider. Google survived the contagious Y2K bug in 2000 and was named the ‘Best Search Engine’ by Internet Life Yahoo. In September, 2000 Google Inc began to offer other languages such as Korean, Japanese, and Chinese; thus bringing the total count of languages that Google offers to fifteen. The AdWords was launched with three hundred and fifty customers in October. This self-service advertisement program gives online activation with credit card, performance feedback and keyword targeting. Google Toolbar was released in December 2000 which makes it easier to search without actually visiting homepage of Google.com (Vise, David A, and Mark Malseed; pages 30-40). In 2001, Google Inc. came up with new services such as Google Web Directory, Google Groups, etc. 2001 can be considered the year where everyone in the world knew Google; however its growth has been rapid since its growth. Google began to show how many pages you have searched above the search box (this feature did not survive though). In Febru ary 2001, first public acquisition of Google was taken by Deja.com which is an archive of 500 million user net discussion. Google was now offered in twenty six different languages and image search was launched giving an access to about two hundred and fifty million pictures. First international office was opened in Tokyo (Vise, David A, and Mark Malseed; pages 100-120). In August 2001, Eric Schmidt became the Chief

Monday, September 23, 2019

American History Essay Example | Topics and Well Written Essays - 750 words - 6

American History - Essay Example The harnessing of similarly skilled and unskilled populations into a cooperative entity to create products for marketing under a single roof was the most primitive form of a factory. Modern factories are highly sophisticated and expertly managed conglomerates which utilize the raw material and human resources in an energy efficient manner backed by highly sophisticated means of creating demand, transportation and marketing. The industrial revolution in the last few decades of the twentieth century has dictated much of the economic prosperity in the world and has become a natural part of our life. Our interpretation of historical industrialization is therefore much easier to envisage than what it could have been from a person living in the 18th or the 19th century. America was basically envisaged by its builders as a country whose backbone was intended to be agrarian rather than what actually happened during the course of history (McKinney, 2008). Thomas Jefferson initially promoted a n agrarian and subsistence farming based model for America which, to his dismay, gradually transformed into an industrial revolution based on innovation and enterprise, driven by profit which led to the emergence of market capitalism (McKinney, 2008). Historically, the period between the revolution and the civil war has been the most influential era which marked the emergence of factories, especially in the northern zone of the American republic in New England and Middle Atlantic states (Prude, 1997). This era saw the emergence of textile factories where mass production of the entity was undertaken under a single roof with the aid of innovative machinery which included powering by water mills. Factories were interpreted in those times as merely manufacturing units with some form of mechanization and use of mass labor (Prude J). In fact, in that era, any non-agriculture work situation was referred to as a factory before it acquired the modern

Sunday, September 22, 2019

Financial Reporting Assignment Example | Topics and Well Written Essays - 2250 words

Financial Reporting - Assignment Example The involvement of the all stakeholders, the identification of the economic status, financial identification and effective transmission of the components of the financial reports outlines the main characteristics of effective and good quality financial reports (Helen and Gary 2001, P. 57). Although conventional financial statement systems are still effective in providing financial reports in an organisation, the adoption of contemporary financial reporting techniques and policies have proved to be more valuable and cost-effective. Organisations provide financial reports to facilitate the successful creation of practical regulatory policies and for procurement authorisation. To address the issues of finance reporting extensively, International Trade Organisations have developed various policies aimed at harmonising the global financial reporting process for the benefit of global economic development. One such initiative was the formation of International Accounting Standards (IAS 10) to harmonise accounting practices across the globe. The main aim of the IAS 10 policy framework was to prescribe the most effective timeframe for adjusting financial statements for an organisation and to enable the identification of necessary disclosure requirements regarding the date for financial statement authorisation and the events that followed the reporting period. The standard stipulates that, an organisation should not prepare financial reports based on going-concerns. The International Accounting Standards (IAS 10) offers an explanation of the events that occur after the finance reporting date. The standard is also exceptionally decisive in explaining various activities that occur instantaneously after reporting period. Definitions Events after the reporting period- This entails the inauspicious and constructive happenings that takes place after the end of the reporting date and before the date of authorisation of the financial statement. Adjusting Events These are events that offer comprehensive evidence to support the occurrences that take place at the end of the reporting date. Adjusting events also incorporates the events that relate to the inappropriateness of the going concerns assumption in the entire or part of the financial plan (Evans, 2000, p.535). Non-Adjusting Events These are events that reveal the conditions that occur after the termination of the reporting date and do not interfere with the organisation’s financial report. These events occur at the end of the reporting period. However, these events should not be allowed to inference with the absolute finance reporting. The Scope of the Provision This standard is only appropriate in the entire accounting process, at the disclosure and in the analysis of events that occurs after the reporting time. Objective of International Accounting Standard (IAS 10) This provision is aimed at prescribing the most appropriate time for adjusting financial statements for events that might take p lace after the reporting period. The provision also offers a description of the necessary disclosures regarding the financial statement authorisation and the impact of the events that take place after the reporting date to the organisation finance report. The provision is as well expected to ensure that no organisation prepares its financial reports on a going concern basis. This occurs in the scenario where,

Saturday, September 21, 2019

Organizational behavior Essay Example for Free

Organizational behavior Essay Modern management is today gradually approaching to psychology and extrapolating psychological principles onto the framework of organizational dynamics. The paper is designed to define and discuss attitude and psychological contract between manager and subordinate. As Boddy states, attitude is a â€Å"position as indicating action, feeling, or mood† (Boddy, 2002, p. 235). Attitude are always influenced by one’s emotional evaluation of the certain object, event or person, thus it can be positive, negative or neutral. Organizational psychologists distinguish three constituents of attitude: affective response, or â€Å"a physiological response that expresses an individual’s preference for an entity† (Greenberg and Barling, 1999, p. 898) ; behavioral component includes â€Å" a verbal intention of an individual† (ibid); cognitive aspect contains one’s reflections upon the certain characteristics of the target( (Belbin, 1996). Attitude formation is a complex process, which includes both experience and the cognitive evaluation of the past events, as one can assume, attitudes within organization are shaped through the engagement into organizational dynamics. Psychological contract, as Coglister and Schriesheim (2000) hold, is an entity, consisting of the beliefs, perceptions and responsibilities shared among the manager and their subordinates. Shared knowledge (Belbin, 1996) is an important aspect of the contract, since it to great extent enhances and activates the other components: for instance, the knowledge about the nature of the job, which is common for both manager and employee, is a powerful basis for the division of obligations. Furthermore, cognitively processed (‘digested’) knowledge is a main prerequisite of the employee’s conscientiousness, since it allows projecting and drawing the logical relation between certain actions and their effects, or even outcomes – long-lasting influential results. Shared knowledge therefore provides solidarity between the executive and the employee and supports their integration into the team (Boddy, 2002).

Friday, September 20, 2019

Overview of Assessments in Postgraduate Arts Degree

Overview of Assessments in Postgraduate Arts Degree The first semester started with an individual challenge to the Masters students. It consisted of an introspective project where one had to create a self-portrait piece, which could be in any possible platform or support. A self-portrait is a representation of an artist, drawn, painted, photographed, or sculpted by the artist. Although self-portraits have been made by artists since the earliest times, it is not until the Early Renaissance in the mid 1400s that artists can be frequently identified depicting themselves as either the main subject, or as important characters in their work. With better and cheaper mirrors, and the advent of the panel portrait, many painters, sculptors and printmakers tried some form of self-portraiture. (Edward Lucie-Smith, S. K. 1987) For me a portrait should illustrate not only the appearance of its subject, but also details which link to his personality and past experiences. My experiments on portraying myself were based on an indirect reflection of myself, inserting some of my characteristics in my painting or drawing. In this case, I wanted to try a new approach, something quite different. After some doodling and sketching, I opted on using the photographic mosaic technique. This technique consists in a picture divided into rectangular segments, all then replaced with another photograph of an approximated color. When it is looked at from a distance, the individual pixels appear as the primary image, while close examination reveals that the image is, in reality, composed of many smaller images. Trademarked by Runaway Technology, Inc., in 2003 by Robert Silvers, a Masters student at MIT (US Trademark Office. Retrieved 2009-10-13), the technique Because life is made of bits of experiences and an individual is composed of his memories, each pixel of my portrait was to be replaced with photographs of dates, events and people that had marked me. That piece would be inserted in a tridimensional composition, expressing how my past experiences shaped my personality and how it shows on the outside, by my actions and appearance. The composition was influenced by the work of and Julien Vallà ©e. His outstanding, creative and inspiring handmade graphic sculptures and stylish motion graphics are like passage ways to alternative dimensions, parallel worlds. He also has an incredible ability to connect elements in a way that his compositions always become direct means of communication. The tridimensional lettering forms a sentence from Fernando Pessoa, the brilliant Portuguese poet, and its meaning is much more than it appears to be. The phrase is a hymn to the Portuguese people, representing hope and belief in ourselves Because life is made of bits of experiences and an individual is composed of his memories, each pixel of my portrait was to be replaced with photographs of dates, events and people that had marked me. 1st brief Two weeks after my arrival at the UK, still getting used to the new life in Epsom, it was time to start the first semester work. As starter, on the first course meeting, each postgraduate student had to present themselves as well as their portfolio of work. The purpose of those presentations was to help us students to know each other and to, after that, choose the people we wanted to work with. The first project we would have to answer was presented to us and it consisted in, after forming teams within the class, brand ourselves as a team and represent that same team in the form of a website. Each designer or partnership had to create an interactive website design that had a recognizable identity and brand experience; defined a philosophy, rationale and methods of working; which explored through the presentation of work, how the team applied key theoretical, socio/cultural, political or industrial concepts to it; which had background documentation of research that explores a variety of contemporary screen portfolio styles and influences. The website should show the added value of the team, as well as the target companies (who would we want to work with? who would our audience be?) As for the presentation, it should explore and apply clear graphic design and communication tools to communicate the ideas of the team. Every presentation went smoothly and I was mesmerized with the talent, skills and impressive work shown by my colleagues and to choose the ones I wanted to work with was proving to be difficult. I know that in a team we have to combine, not only the skills of its members, but also there has to be a mutual understanding and a good relationship between them. Taking that fact into consideration, I looked to the people I already knew and with whom I had a good connection and between them five appeared to be the most reliable. When the presentations were done, I was asked by the two girls sitting next to me if we could be in the same group, and since they were part of the group of people I wanted to work with, I agreed with it. Later I received some invitations from other groups and people, but it was too late. Who knows if it was the best choice, or how would it had been if Ive chosen to join other group? I dont know, but the group was then made and it was a powerful group made of strong willed people me, Ines Torre; Rudo Tinofieryi; Rashi Puri; Helmut Mertens; Christina Sinn; and Chia Chieh Chih. Afterwards, I was approached by Lisa, who asked to join the team I was in. Since our team had already six elements, we had to first be sure it was acceptable to have an additional member. She then asked our supervisor, Damian Chapman, if there was any problem in her joining our team, and after he said that it was perfectly fine, our team had turned from six into a seven members team. We established a clear time plan and pursued on our first meeting making a first approach to how we would work and which were the personal influences from each team member. Unfortunately, there was some sort of problem with our team. We were notified that the team couldnt continue having seven elements since all team should have a maximum of six members and there was other team Afterdark which had only five members. That brought us into a hard situation, having to choose someone from the team to leave the rest. After a long discussion on the matter, all of us being reluctant in expelling anyone, the group came to the consent that Lisa, for being the last element to join the group, should be the one to leave. This was not an easy decision to be made, but everyone understood it was a necessary measure to be taken and it was decided in a democratic way, so everyone could have a part on it. Having read Marty Neumeiers publications The Designful Company: How to build a culture of nonstop innovation and The Brand Gap, I had the perspective that the power of a name strengthens the meaning of branding while promoting an industry. While taking into consideration the name of a corporation, its needed to keep in mind the significance of branding. To settle on a name is not a mere coincidence, but, on the contrary, is a meticulous process and study of possible names and meaning. Consumers dont actually think about the magnitude of branding, but he needs to understand the brands product or services. The route begins creating a simple name, consumers memorize whats simple, and also making sure your name can be connected with something positive the consumer is attracted to items to which he can relate positive qualities. One more important point is that the name must be unique. If the name is too similar to another companys, then the public is likely to mix the companies in question, which decreases revenue. It is commonly known in the business world that a brands name is of the highest significance for any businesses. Without an attractive and familiar brand name, it doesnt matter if the products or services are good, the income would almost certainly not be that encouraging. A great name would be easily associated with the products or services offered (people would relate excellent cars with Ferrari or Lamborghini, sportswear with Adidas or Nike, soft drinks with Coke or Pepsi the same way as fast food with McDonalds or KFC). The brand name is used interchangeably quite regularly within the term brand, even though it is more appropriately used to particularly stand for linguistic elements of any product. It constitutes then a sort of trademark, if the name entirely categorizes its owner as the commercial font of the products or services. As my research on the subject revealed, relating to brand names, they can appear in many styles: Acronyms (constituted of initials); Descriptive (which illustrates a product utility); Alliteration or rhyme (amusing to say and easy to remember); Evocative (which evoke a real picture); Neologisms (words invented out of nothing); Foreign words (adopted from another language); Founders names (names of real people); Geography (names of regions or landmarks); Personification (brands that take their names from myths or legends). Not sure about what would be the best choice of a name for the team we just formed, on the first meeting I had with my team mates, we started by defining ourselves with just one word. Not sure about what would be the best choice of a name for the team we just formed, on the first meeting I had with my team mates, we started by defining ourselves with just one word. Each of us had, also, to specify our strengths in graphic design. As shown in the scanned mind map on the previous page, each member mentioned their roles in the area of Graphic Design, how they describe themselves and their definition of Graphic Design. The interesting point we got from those notions was that we all complemented each other, and each one had their own and particular value to the team. It was a good start. Knowing each members strengths would make it easier to plan a strategy for our work flow, as well as for each ones roles. To maximize the time and do the best possible with a tight schedule, is always necessary to indicate specific roles for the elements of the team. I see myself as someone determined and hard worker, never afraid of late working hours or to fight for what I believe. My core strengths are the experience in working both in web design and usability, as well as illustration. Basically, I have had worked in the most varied areas of Design (for example, video editing, animation, airbrushing, photography and publication). The core motive that made me join the Masters course of Graphic Design Communication in the University for the Creative Arts in Epsom was the search for training not skills but ideas. Because a good idea is what really matters. As for my team mates: Rashi is experienced in photography, flash animation and both print and typography, she defined herself with the word simplicity; Rudo has an amazing talent for packaging design and brand identity, and describe herself as unique I couldnt agree more, as shes one of most remarkable people Ive ever met; Christina is the force connecting the group an defines herself as creative, she is also strong in print design; Chih is simply crazy by her own words- and she is strong in various areas, including the creative one; finally, the only male member of the group, Helmut, is a realist and the typography specialist. Resuming, we all defined Graphic Design as a tool to support communication and to understand information. As a group it was clear from the beginning that we wanted to represent ourselves as a young, fun and creative team that would approach design without fear. We wanted to create clever and wacky ideas that would translate into interesting design that communicates a message. We wanted to work for clients who are open minded and would give us the freedom to create unique ideas. An example of those companies is Coca Cola or Cadbury. After having presented ourselves to the rest of the team, in a more profound way than earlier before all the class, we started our quest for a name doing a brainstorm on random words and expressions. That brainstorm is illustrated in the mind map seen above. Our method consisted in quickly saying the first thing that came to mind on the instant. We then would search for the origins, context and meaning of each word or phrases. A list was made and every name analyzed. Some of the names we came up with were excluded for being already used by other companies and to select the final one from those left, each member voted on the names they preferred. By the end of the voting, the name chosen was Bring Back the Bacon. I personally voted on this name. It has all that is requested in a good brand name: is fun to say; easy to remember; and has that freshness of being something new. Plus, it means bring home the prize, which is the goal of our projects. One of my key influences for the choice of that name was the personal website of Nessim Higson, iamalwayshungry.com. The name is incredibly fun to say and is just basically a random phrase, but communicates the authors constant hunger for knowledge and new experiences. That was the exact feeling I wanted for the team. The website also inspired me for its interactivity it challenges the user to explore and unveil its contents by telling him to drag his mouse trough the page. Initially we thought of using a food/kitchen based theme, so, the first sketches for the logo were around that theme. While sketching possibilities for a logo, we were also thinking of possible metaphors for the website. The kitchen theme would be an interesting one. Doodling with that idea of kitchen in mind, I thought: why not using a fridge as a metaphor? As a web page, it also has different levels, areas, and those aspects could work with a web interface. With this in mind, I tried to explore the concept, building possible information maps for the distribution of contents on the website. Parallel to this, I started playing with different ideas for the logo. Ultimately I thought about the crazy factor we said we wanted for our team. And whats crazier than the Cookie Monster from Sesame Street? The character was a perfect fit for giving a certain fun aspect to the kitchen based thematic. Developing that idea, I started with some sketches of our own Bring Back the Bacon monster (see previous and next page). The monster was later discarded as the whole concept of a kitchen based metaphor was rejected. The fridge, interface we ultimately chosen for the page, was associated with cold and harsh. It was a flaw from our part to not consider the English public as a primary client: the cold does not please the consumer, because the typical English weather is already too cold. It could work with the use of a oven instead of the fridge, but we also admitted that all that thematic was too clichà ©. So, we started all over again, from the beginning, trying to find the right way to conduct our project. I then created some characters to impersonate the members of the team. With those characters, the website could be developed through a comic strip, telling the story of the team, our beliefs and the way we work. Different styles of characters were tried simplified shapes, as well as manga style illustration (see below and next page). This idea wasnt developed profoundly, as it didnt show the graphic style of the group. We defined ourselves as a group of young designers from around the world and following the motto nothing without fun. Our understanding of Graphic Design is that it has to catch the attention of its viewers, with clever ideas that communicate a message. The comic strip approach wouldnt follow the path we had encrypted in our description. Putting that idea to the side, and going back to the search for an adequate logo to represent Bring Back the Bacon, I thought about the values we wanted to transmit to our future clients, besides the craziness. We would be loyal to our clients, only thinking on their behalf, and which animal is known for its loyalty? The mens best friend the dog. With that I started making some doodles of dogs (see below). The dog should be both charming and crazy to represent us properly so, I thought about drawing him showing his tongue. That attitude would show the character as a rebel. But it wasnt quite passing the feeling I intended. How about a dog with an open mouth, barking loudly? It would express the impression that were new but were here to stay, and we want to make an impact. Is the kind of feeling of screaming our lungs out that kind of freedom which we think defines us as a team. And so, it seemed we had found our logo. But the truth is that it would work much better as a mascot. The logo was still missing. Then, we tried a different approach a typographic logo. Playing with the initials from our name, BBTB (Bring Back the Bacon). That turned out to be the best solution for us. After some doodling, the final logo finally took form. For the colors, the bright yellow, so catchy, in contrast with a solid black. On one hand, yellow transmits happiness and warmth, but on the other it is the color of deceit. It also represents courage in Japan, and is a symbol of peace in the Indian culture. Reading the book The Elements of Color by Johannes Itten helped me understanding the reasons of using the yellow color instead of others (since it was also considered the use of red). Also, my perception psychologys knowledge from my Bachelor has aid me on this aspect according to The American Journal of Psychology, yellow is stimulates the brain and the nervous system, activates the memory and encourages communication. Clearly this was the color which best described us. The main influence for the design of the logo is clear the DAD logo. Designed by Colin Forbes, one of the five founders of the Pentagram design studio, the DAD logo has all the characteristics of success it is attractive, simple, clear and efficient. Every neat piece of design needs a grand concept behind it. Is that concept thats going to preserve the core value of the designed article. With this project, we specified the head banging as main concept of our identity. It is translated as yes, we can do it, which enforces the teams attitude facing graphic design. On our first brief, we needed an added value to our final concept, so it would be strong and efficient on delivering our core identity to the public. When we went to London, to ask the designers and creatives from established design agencies and business people to say yes with us, it marked the point we wanted to make clear we are not on the way to be a top design team, we are already on the top. The sense of belief in our work was reflected on that act, and all the rest of the elements of the identity came along following it. Our concept was based on the happiness that we transpire in the team, inspiring each other , and reflecting the fun side of graphic design. With the identity of the team defined, the next step was to establish a concept, the big idea and the core value, which would bring the clients to us and make them choose our services instead of other companies. Going over the description of our team, we did not wanted to be seen as a regular design agency, but as a fun company, which reflects the way we feel about creating design solutions. With that in mind, we started working on the website prototype. Since we put aside the use of metaphors on our website, I started exploring minimalist layouts, with straight lines it would fit perfectly with our style. Taking the black and yellow from the logo, those would be the main colors of the page, and, for the background, a plain white, giving it a touch of simplicity. However, there wasnt anything incredible about the page. It needed something different that would motivate the users to come back to our website. I was deeply influenced by some fantastic websites which explore this matter and please the user with interactive pages (see on the right and next page). What all these websites have in common is the fact of being different. It induces the user into revisiting the page once more to have that sensation of surprise he had the first time he encountered it. They also make an excellent use of color, setting the right mood to the interaction of the user and the page being with its graphics or written content. In the current brief there was an imperative need of a fresh design. The web is already filed with too much flash websites, and, the truth is that everyone with flash coding skills can create a simple animated website, but only a creative mind can look over from that. I then came across the website of the Champagne Perrier-Jouet. It dazzles the user with a clean layout and soft lines, with some reminiscence from the Art Nouveau. An amazing aspect of this website is that it makes use of videos integrated in the layout giving it the difference factor the same factor we wanted for our webpage. Following the example of Perrier-Jouet, our website should integrate videos as an added value to the page. The final layout was then quickly designed (see next page). The idea was to place a main video on the home page, which would have objects or elements that worked as links to the following pages, constituting on the main menu. As for the navigation, it would be made through sliding from a page to another. Later on, that sliding effect was rejected, due to technical problems and lack of time to develop it properly. We then opted for a simple navigation, without any animation or effect. Each member of the team would be wearing different masks of the teams mascot. However, the masks would have some element that would relate to the person behind it. Then, a symbol was designed for each of the team members, which could define their personalities and work methods. As seen on the previous spread, the BBTB website has four submenus by the names: culprits; ideology; work; and ring. The culprits page starts with a fun and crazy video made from various shootings of moments the team spent together. I thought this would show to the user how we love what we do and how we have fun designing. It captures the joie de vivre we all have in our daily life and towards our work. At the end of the short movie, a message appears challenging the user to click on our mascots below if he wants to know more about the team members. Clicking on each mascot, it is possible to see a photograph of its related member, as well as a description of its role. On the other hand, on the ideology page the user can read about the philosophy thats behind our work methodology. As for the work page, since we were a newborn team of designers, it wouldnt make much sense to just display each team members previous individual work. As a team, our work had to represent us as a whole. With that said, we decided to go to some of Londons companies (design related or not) and ask them to nod their heads with us. As crazy as that may sound, the core meaning of that act was the fact that they would be saying yes to our team. Nodding their heads at the same pace as us shows how we didnt wanted to reach the industry it showed us as being already there. The professionals shown in that video are Phoebe Chang, History teacher at London School of Economics; Tom Probert, designer at Coley Porter Bell; Luca Da Silva, chairman of Albert Mildred; Nadia Kellas, freelance designer at Bostock and Pollitt; and the manager of London Graphic Center at Covent Garden. Finally, the ring page is the location where users or potential clients would be able to communicate with us, sharing their opinions and ideas regarding the team or its work. The music that was used on the background was of great importance for the group. We wanted a sound that wasnt annoying to listen to continuously, preferably without lyrics. It was then decided to contact different types of music bands or djs. The hip feeling of electro music with odd added sounds would reflect us and that was what we needed. The contemporary aspect of that music style also matched our personalities. With that in mind, we got in touch with a fascinating Belgian dj by the artistic name of MagikBitum, who mixed a song exclusively for our team. Personally, the choice of music was well made, since my musical influences have strong electronic roots. But in my opinion, it should have had a more indie touch to it. Because we wanted to be known as alternative agency, meaning that we would be more than ordinary, more than mainstream. Music is an outstanding inspiration, for me as graphic designer, and I search for challenging sounds and lyrics, which stimulate my creativity. Some of the strongest musical influences on the work I developed through this design path are the Icelandic singer-songwriter, composer and music producer, Bjà ¶rk, and the Irish/English electronic duo, Moloko. Their visuals and sounds are sometimes strange, yet amazingly refreshing. The stationery for our team brand was not a requested item, but I proposed it to the team and it was accepted. Being this project about branding, I felt it was a aspect that needed to be explored. I started making some sketches and thinking of the kind of items that could be done, and designed the business cards and letterhead for the team, as well as a notebook and folder to store all the items (see below and following pages). For the business card, I idealized a pop-up system to be inbuilt in it. The card would have a closed version for an easy storage, and when pulled, the lid would reveal on the opposite side the Bring Back the Bacon mascot. A number of stickers and t-shirts were created by Rashi, showing the BBTB logo and mascot. They were part of the additional gimmicks of the project. After three weeks which passed faster than we had foreseen, the presentation day arrived. Our main focus on planning the presentation was to introduce our project development without leaving the core idea to the side. As a continuation of the head banging concept present on the website, we entered the presentation area with our Bring Back the Bacon masks on our faces and repeating with our heads the movement seen on the website. We also carried our BBTB mascot plushy with us to the stage. Even though our concept was strong and our ideas well thought, due to existing problems in the time management within this brief, the presentation wasnt prepared as carefully as it should had been. Therefore, we all knew how to explain and present our project outcomes, but because none of the team members was a native speaker, and with the additional insecurity it caused, communication mistakes were made. Also the language used was not at all the most correct one. Those factors had a depreciative effect in the jurys evaluation on the display of our work. This first presentation was a valuable lesson for me, relating to the time planning and management with a strict deadline and a project to be developed within a short period of time, one has to be strategic in order to bring it into reality. One must know his limitations and based on that should try to break them. If our team didnt had any Native speaker member, each one of us needed more time to prepare ourselves for the presentation. That was a grand weakness that was revealed on the presentation, and made us lose the brief. But to work in a team is to expect some experiences like the ones we had during this first project. When a team has elements which are incapable of sticking with the time plan, is always hard to have good results within schedule. Ive learned to impose myself and speak up when I feel that something isnt right, and is a great feature Im taking to the future. 2nd brief The second brief that was given to us was print based. Each design team was to create an illustrated book or magazine by the name Nursery Crimes. It would consist in a re-invention of traditional nursery rhymes, changing their thematic and message to face a matured audience. The project would have to have a strong concept, with a distinct theme running through it, exploring theoretical and communication perspectives which supported a print based storybook. The publication would be composed of twelve rhymes and illustrations, each two by each member of the group. Before approaching this brief my contact with nursery rhymes was quite limited, not being a native speaker. The research, at this level, was primarily a necessity. The term nursery rhyme is used for traditional children songs in English speaking countries. The early versions of those rhymes were only lullabies (in Portuguese, canà §Ãƒ µes de embalar), sung to children to help them sleep. According to the Childrens Literature: a Readers History, from Aesop to Harry Potter by Seth Lerer, nursery rhymes were often associated with criminality and historical events (the rhyme Remember, Remember is an example of an historical event portrayed on a rhyme). Throughout my initial research I came across several Childrens Literature illustrated books which I promptly analyzed. An interesting aspect that was common in every book analyzed was the use of bright and colorful images. The illustrations had a heartwarming feeling intrinsic to them, representing elements of the text very accurately. The text followed the clarity and simplicity adequate to its readers, consisting in regular font types, easily read. Other factor of relevant is the attention to detail in the pictures, adding the possibility to explore the images countless times. After this brief encounter with the Nursery Rhyme context, and having fully understood the purpose of the project, I started deconstructing the title Nursery Crimes. The mind map on the following page shows the analysis on the word Nursery, the word Rhymes and the word Crimes. I searched for words related to Nursery, trying to find some link between them and the thematic of crime. Then, I analyzed the types of rhymes that could be found in literature. Since the rhymes chosen would have to be re-written by myself, I considered this research very useful to that process. Finally, following a visit to the local Epsom Police Station, I added to the mind map every crime name that was given by the police officers. This list of crimes would be of much help on choosing the crimes with which I would associate my rhymes. Of course, the immediate link between Nursery and Crimes would have to be the crime of child abuse or pedophilia, for being directly related to children, but the other crimes on the list werent discarded, as they might be useful to the creative process. In the first team meeting working around this second brief, the time plan of the work was established (see on the right). The first week would be to choose and alter the nursery rhymes into the crime theme, and with that done, the second week would be spent constructing our illustrations. With both the rhymes and illustrations finished on the third week our efforts would be directed to the making of the Nursery Crimes book, with time for the printing and binding also included. With the purpo

Thursday, September 19, 2019

Scientific Advance: Friend or Foe? :: Science Technology Essays

Scientific Advance: Friend or Foe? Scientists and non-scientists see the advances of technology in different ways. Scientists, like J. Michael Bishop, look at the possibilities technology offers while non-scientists, like Jeremy Rifkin and Mary Shelley, look at the potential chaos that could be caused by it. J. Michael Bishop is a professor of microbiology at the University of California, San Francisco. He is also winner of the Nobel Prize. He wrote, "Enemies of Promise" because he wanted to dispel the misconceptions that many people have about science, since he feels that these could have serious consequences for all Americans. Jeremy Rifkin is a well-known social activist who organized the 1968 March on the Pentagon and brought public attention to alleged U.S. war crimes in Vietnam. He is president of the nonprofit Foundation on Economic Trends. He is both criticized and admired for his condemnation on Biotechnology. Mary Shelley was the daughter of 2 influential people and became an influential writer herself in the early 1800s. Mary Shelley created a monstrous, powerful myth, which she used to warn ambitious scientists of the potential dangers contained in their creations. Her creation, Frankenstein, will forever be known as the monster that was created by Victor Frankenstein. The monster, a creature without a name of its own, that took the identity of its maker. Bishop argues that "Resistance to science is born out of fear." He blames ignorance of breeding this fear, and he blames ignorance of being, "our deepest malady" (241). Rifkin and Shelley on the other hand, accuse science of having the potential to evolve into something grotesque, monstrous and frightening. Bishop would say that this fear is born of ignorance while Rifkin and Shelley would argue it to stem from the potentiality of catastrophe, from the inability of man to predict the adaptability of nature, from the inability of man to anticipate the benefits that are likely to result from such experiments, and from the danger of acquiring knowledge and becoming greater than "his" (man's) nature will allow (321). J Michael Bishop in "Enemies of Promise" argues that we live in an age of scientific triumph in which science is mistrusted and under attack. He claims that some of the opposition to science comes from familiar sources. Some of these stem from religious fanatics who constantly push for creationism education in the public arena. These groups have a theological foundation to their opposition to the advances of science.

Wednesday, September 18, 2019

Comets Essay -- essays research papers fc

The first written records of comets date back to nearly 3,000 years ago from China and Europe. The accounts of these comets were believed to be the causes of terrible events that occurred afterwards. In more recent times, however, astronomers have found out what they really are. A comet is basically a mixture of ices, from both water and frozen gases, and dust. They have also been given the names â€Å"dirty snowballs† or â€Å"icy mud balls.† The typical comet is less than 10 kilometers across. They spend most of their time frozen solid in the outer parts of our solar system. Comets are composed of five parts: the nucleus, coma, hydrogen cloud, dust tail, and ion tail. The nucleus is pretty solid and stable, composed mostly of ice and gas with a small amount of dust and other solids. The surface of the nucleus is best described as a black crust. Comet nuclei can range from 1 kilometer to about 50 kilometers across. The black crust on the surface of the nuclei helps the comet to absorb heat, which causes some of the ices under the crust to turn to a gas. Pressure builds up underneath the crust and causes the surface to bubble up in some places. Eventually, the weak spots of the crust break open from the pressure, and the gas shoots outward; astronomers refer this to as a jet. Dust that had been mixed in with the gas is also pushed out, and as more jets appear, a small gas and dust shell forms around the nucleus, and this is called the coma. The coma, also called the head, is a dense cloud of water, carbon dioxide and other gases and comes off of the nucleus. They can be several thousand kilometers in diameter, depending on the comet’s distance from the sun and the size of the nucleus. The size of the nucleus is important because since large nuclei have a greater surface area facing the sun, which is the side that is the warmest, hence the side where most of the jets are coming from, it means more jets and greater amounts of gas and dust go into the coma. Even though the coma can get to be very large, its size can actually decrease about the time it crosses the orbit of Mars. At this distance the particles that drift out from the sun act as a powerful wind which blows the gas and dust particles away from the nucleus and coma. This is the process, wh ich makes the comet’s tail. The hydrogen cloud is very large at millions of kilometers... ...elieved that the comet Hale-Bopp was going to cause something very bad to happen, so they all committed suicide. If people can have a better understanding of what comets are, things like this could possibly be prevented. The roles that comets have played in the earth and in life as it is today are really big and important. If it had not been for comets, then life could possibly not have even existed now. Also, many creatures, for example the dinosaurs, have become extinct because of the comets colliding with the earth. If the comets had never made these creatures go extinct, then life would without a doubt be different. â€Å"Works Cited† Franklin, William. â€Å"Small Comets.† Online. Internet. Available: http://smallcomets.physics.uiowa.edu/ Hamilton, Calvin. "Asteroid Introduction." Online. Internet. Available: http://www.solarviews.com/eng/asteroid.htm Laborde, John. â€Å"Comet West.† Online. Internet. Available: http://www.solarviews.com/cap/comet/west.htm Rondlen, Michael. â€Å"Comet.† Online. Internet. Available: http://windows.ivv.nasa.gov/ Sipes, Russell. â€Å"Comet Hale-Bopp.† Online. Internet. Available: http://www.sipe.com/halebopp/"Comet Hale-Bopp"

Tuesday, September 17, 2019

Alice In Wonderland - Nonsense? :: essays research papers

Lewis Carroll’s works Alice’s Adventures in Wonderland & Through the Looking Glass and What Alice Found There are by many people considered nonsense books for children. Of course, they are, but they are also much more. Lewis Carroll had a great talent of intertwining nonsense and logic, and therefore creating sense within nonsense. If you look past the nonsense you can find a new meaning other than the one you found completing your third grade book report. You find that the books are full of references and parallel aspects of Victorian Society such as topics of etiquette, education, and prejudice, and through these topic’s is shown a child’s ability to survive in a hostile world. By this last statement I am referring to Cohen’s comment that â€Å"Wonderland† (published in1865) captures â€Å"the disappointments, fears, and bewilderment that all children encounter in their dealings with authoritarian, pompous and mystifying adults† whic h Wonderland seems to have no deficiency of. Throughout the story Carroll portrays his views on the education of the times. He make’s â€Å"morals and tales of obedience†(Brown,May Lee) seem nonsensical by the character of the Duchess and Alice’s preoccupation with her lessons. The Duchess keeps insisting to Alice that â€Å"Everything’s got a moral, if only you can find it†(Wonderland, 70), but with morals like â€Å"mustard and dogs both bite†(Wonderland, 70) you can see this rule is not quite right. â€Å"The absurdity of such a character†(Brown,May Lee) trying to teach Alice anything is a parody of what Carroll thought about the lessons children were being taught. Also â€Å"Alice refers to her lessons and her education, usually very proud of the learning that she has acquired. It seems, however, that the information that she remembers from her lessons is usually either wrong or completely useless.†(Brown, May Lee) All of Alice’s knowledge seems to consist mainly of maxims and morals about obedience and safety, which Carroll considers very limited. In the books Carroll also inserts many verses that were parodies of former verses for children. He rewrites them in pure nonsense having no moral or meaning other than pure amusement. â€Å"This rejection of typical Victorian manners and education of children supports one of the themes in his Alice books, the idea that a child’s imagination has value.†(Brown, May Lee) Another view Carroll shows through the eyes of Alice is his thoughts on prejudice. In a scene from Alice in Wonderland the cook is violently hurling saucepans, plates, dishes and what ever else she can get her hands on at the Duchess and the baby.

Monday, September 16, 2019

Analysis of company history development & growth

Arthur W. Perdue†s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. Arthur†s son Frank joined the family business in 1939 after leaving school at the end of his the second year. In 1950 Frank took over leadership of Perdue Farms, which had over 40 employees at the time. During the 1970†³s Perdue entered into new markets in Boston and Philadelphia and also opened a new processing plant in North Carolina. Shortly after this, in 1977 Arthur Perdue died, leaving behind a business who†s annual growth rate was 17 percent compared to the industry average of 1 percent. Arthur†s son Frank was left behind to take over the business. Frank Perdue without a hint of self-deprecation stated that â€Å"I am a B-minus student. I know how smart I am. I know a B-minus is not as good as an A-said of his father simply†, â€Å"I learned everything from him† (Hill & Jones, 208). During the 1980†³s and 1990†³s Perdue Farms diversified and expanded its market further down to other eastern coast states and southern states. By 1994, revenues were around 1.5 Billion a year. To add to this number Perdue purchased the twelfth largest poultry producer in the United States with about 8,000 employees and revenues of approximately $550,000 a year. Internal analysis of strengths and weaknesses – Maintain an environmentally friendly workplace – Represent the total quality management slogan – Largest poultry producer in the northeast – Second largest producer in the United States – Involved in every aspect of the business External analysis of opportunities and threats – Produce roasted Chicken and Chicken parts Risk of entry by potential competitors The risk of entry from potential competitors is low, due to the barriers of entry. The barriers of entry are high, traceable to the cost of starting the business and what it costs to remain successful. Perdue also has a cost advantage over potential new entrants that is credited to superior production operations. Perdue has control of their inputs required for production, such as labor, materials, equipment, or management skills. Between the existing companies rivalry is strong. There is no significant price competition because of the over capacity in the broiler industry. Buyers (consumers) have a great deal of bargaining power because the buyer has a variety of brands to choose from and a lot of options to choose from such as precook, fresh, roasted and boneless. Perdue Farms supplies all of its own inputs, and they have established relationships with the distribution retailers. The substitute products for the broiler industry are pork, beef, and seafood. These items hold a real threat to the broiler industry. Perdue is in a very good competitive position. It has gained recognition for becoming one of the top broiler companies in the nation. One strength of Pedrue it that they own their own trucking fleet which they can distribute their own product. A main strength of Perdue Farms is that they refuse to let their product be shipped frozen. Perdue says that if the poultry is shipped frozen, it will loose flavor and moistness when cooked. This strength can result into brand loyalty, because when customers see the name Perdue, they know that the product is fresh not frozen. Another strength is that Perdue leads the industry in quality. To ensure that Perdue continues to lead the industry in quality, it buys about 2,000 pounds of competitors† products a week. Inspection associates grade these products and the information is shared with the highest levels of management (Hill & Jones, 1998). Perdue†s company policy is taught to all associates in quality training. Perdue has one weakness at this time. Perdue has rode down the experience curve and changed all of its other weaknesses into positives. For example, In the 1980†³s Perdue decentralized and formed separate business divisions. Soon after this was done, chicken sales leveled off. At on point the firm was losing as much as $1 million a week and, in 1988, Perdue Farms experienced its first year in the red (Hill & Jones, 1998). Perdue learned from this and quickly changed back to centralized. Currently, Perdue has the opportunity to produce other kinds of meat such as beef or pork. This opportunity could soften the financial impact if the threat of overcapacity continue to haunt the broiler industry. Perdue Farms Mission –†Create a quality product, be aware of your customers, deal fairly with people, and work hard, work hard, work hard† (Hill & Jones, 1998). Perdue is a vertically integrated agribusiness (www.perdue.com). Perdue practices forward integration by moving downstream to distribution. Perdue owns it own trucking fleet by which they distributes it to the end users. Perdue also practices backward integration by formulating and manufacturing its own feed. By vertically integrating backward to gain control over the source of critical inputs or vertically integrating forward to gain control over distribution channels, a company can build barriers to new entry into its industry (Hill & Jones, 1998). The business level strategy of a company encompasses the overall competitive theme that a company chooses to stress. Perdue Farms business level strategy is considered to be differentiated. In the early 1980†³s Perdue diversified and broadened its market. Perdue did this by raising turkeys and production other meat products. Perdue distinctive competency is in premium quality products. Frank Perdue was convinced that higher profits could be made if Perdue†s products were premium quality so they could be sold at a premium price (Hill & Jones, 1998). This distinctive competency resulted in 1994 revenues around about 1.5 billion and net profits at $50 million. The philosophy at Perdue is quality and efficiency with emphasis on the first over the latter. To ensure that Perdue continues to lead the industry in quality, it buys about 2,000 pounds of competitors† products a week. Inspection associates grade these products and the information is shared with the highest levels of management (Hill & Jones, 1998). The structure and control at the function level is improved with efficiency. Efficiency is improved through management of details. At Perdue nothing goes to waste. To make sure this is true Perdue is involved in every aspect of the chicken business, from breading and hatching its own eggs to processing chicken feet and selling then to Asia as a barroom delicacy. These efforts were implemented through team management with a focused message coming from senior management.

Sunday, September 15, 2019

Cybercrime Continue to Rise Essay

Cybercrime is increasing at an alarming rate worldwide with more than a million people becoming victims every single day, according to the Norton Cybercrime Report 2011. The victims of cybercrime also paid dearly with a total loss of US$388bil (RM1. 21bil) to cybercriminals in 2010. Effendy Ibrahim, director of consumer business at Symantec Asia Pacific, said that cybercrimes don’t only cost victims financially but emotionally too. On average, it takes 10 days for a victim to recover from a cybercrime and it can be emotional too considering the amount of data they lose,† he said at the launch of Norton 2012, Symantec’s latest cybersecurity solution. However, victims could have saved themselves money and regret as the type of cybercrimes they fell victim to were preventable. The report found that the most common type of cybercrimes are malware, scams and threats targeted at mobile devices. However many people tend to underestimate the dangers of online crime thinking that it will happen to everyone else but themselves. The survey found that seven out of 10 adults thought they would more likely be a victim of physical crime rather than an online crime. â€Å"This is a lingering attitude users have when they are offline and it gets replicated when they are online,† Effendy said. The report also found that men, particularly those in the generation Y demographic, are most likely to become victims of cybercrimes. â€Å"Men spend more time online and do more ‘dangerous’ activities,† Effendy said. The report stated that more men watch adult content, gamble and participate in online dating sites compared to women. All these are social engineering techniques and it’s quite easy to fall victims to such tactics,† Effendy said. Local threat landscape Although Malaysia wasn’t in the list of countries studied in the report, national cyberspace police Cybersecurity Malaysia said the findings are representative of the Malaysian threat landscape. â€Å"It is the same environment, so whatever that is happening in the world will definitely affect us the same way,† said Cybersecurity Malaysia chief executive officer, Lt Col (Rtd) Prof Datuk Husin Jazri. He said the Malaysian cyberthreat landscape is no less alarming with over 10,000 cases reported every month up till August this year. Last year, Cybersecurity Malaysia received over 8,000 reports about cybercrime via its cyber999 hotline. Its Cyber Early Warning System has also detected over 5,000,000 security threats up until August. Given the increasing amount of cyberthreats, Husin said there is a need for more proactive measures to prevent more Internet users from becoming cybercrime victims and it will take more than reviewing or improving current cybersecurity laws. â€Å"Amending laws take time and it is slower than the prevailing problem. We need to intensify education and awareness efforts to educate users on Internet risks,† he said. Husin said Cybersecurity Malaysia is open to the idea of working with security solution providers like Symantec to come up with cybersecurity awareness programmes. Cybersecurity Malaysia already has a list of home-made security tools such as DontPhishMe, DNSwatch and MyPHPiPs that protects users from cybercriminals which can be downloaded for free. It is also working on establishing a Cyber Clinic which will offer an extensive list of cybersecurity services to computer users. The clinic is expected to be ready before the end of the year.

How to Support Bilingualism in Early Childhood Essay

Bilingualism is very important. Although most people speak English in this country, there is not really a national language in the United States of America. However, speaking more than one language will, without a doubt, get you father. Many children that enter early childhood centers have another primary language. Although it is very important that all the children learn English, it is just as important that they do not lose their first language. Besides being able to keep close to your roots and communicate with your family, being bilingual can open doors professionally. This in itself is a great reason to make sure schools support bilingualism. Accepting the child’s first language is a great step to show respect for the child and his culture and family. This acceptance is important in the early years, especially when the child first enters preschool / daycare. In showing tolerance and acknowledgement to the primary language, the child will feel comfortable in the classroom and this will make the transition to go much smoother. This article continues to explain ways in which educators and school staff can support bilingualism. Preschools and daycares play an important role in the lives of the children. The seeds we plant about bilingualism will grow forever in that child. As we accept and learn, so will the children. If we were to treat this in a negative manner, the children will perceive it that way as well. Getting to know the families in our centers is imperative. Knowing what language they speak and where they come from is a sure way to make them feel secure and comfortable. As stated in the article, the attitudes of the staff are essential to supporting bilingualism. Making sure that staff members speak both English and another language (majority at center) is the first step in having a bilingual school/program. It is never â€Å"ok† to simply disregard the native language of the child or the child’s family. Parents should continue to speak in their native language and no one should make that child feel embarrassed or ashamed to speak another language. This article is pro children and pro responsibility. As educators, it is our duty to have our children reach for the highest goal possible. It is our responsibility to take the children far in life. Guiding children and their families towards bilingualism is a great way to give value to immigrant families. Achieving the â€Å"American dream† does not mean leaving your roots behind. Having a strong self-esteem includes being proud of ourselves and where we come from. Teachers need to nurture this.

Saturday, September 14, 2019

Arguments for and against using Utilitarian principles Essay

Utilitarianism is an ethical theory that proclaims that the morally right course of action in any given situation is the one that produces the greatest amount of pleasure over pain for everyone affected (Ferrell, Fraedrich &Ferrell 2008). This is evident in business decision making processes done by analysts, legislators and managers, for instance on deciding to invest resources in public project, to minimize cost by using foreign labors and such. Thus, the argument on whether utilitarian principles should be applied in workplace practices is highly debated as it carries both pros and cons. First and foremost, utilitarianism in an organizational context â€Å"provides a clear and straightforward basis (Shaw, Barry & Sansbury 2009, p67)† for developing and testing guidelines and protocols. Pain and pleasure is graded in a scale of continuum to measure intensity of the emotion (Burns 2005). As such, organizations can utilize this to derive objective decisions, as the approach uses quantitative result oriented method, and calculates cost and benefit of the consequences of all possible alternatives. For instance, a departmental manager ordered to cut cost in his department may revise all employees’ salary in the interest of obtaining higher utility for all parties rather than lay off some staff. Secondly, utilitarianism enables an unbiased approach of decision making, thus a way to resolve conflicts involving self-interest (Mill, 1863). This approach requires the decision maker to take the standpoint of an impartial third party and give equal weightage to everyone’s interest. As such, the outcome of the decision will not be influenced by self interest and chances of negative implication to all individual are minimized. This is advantages, as incidents such as Bhopal Disaster that killed 20000, as a result of poor maintenance to minimize cost for the shareholders, could be evaded. Moreover, utilitarianism is a comprehensive and flexible method as it looks at the end results of actions and takes into consideration the complexity of the circumstances (Burns 2005, p46). All ramifications, regardless whether they are direct, indirect, long term or short term, are taken into account especially in situations that may have long term environmental and health implication. Thus using utilitarianism, organizations can reach â€Å"realistic and workable moral decisions (Shaw, Barry & Sansbury 2009, p67)†. Nonetheless, there are criticisms against the utilitarianism approach as it is difficult to determine and account for all foreseeable benefit and harm of every possible alternative (De George 2013, p48). This is because we cannot know the full implication of all actions in the long term, nor can we accurately estimate the pain and pleasure of future consequences resulting from these actions. For example, a drug that was released into market after thorough research and careful consideration of benefit over harm, could have undiscovered lethal side effect that could manifest many years later. However, due to limited technological advancement when the research was conducted, this potential harm and its intensity may not be identified accurately during initial cost and benefit analysis. Furthermore, utilitarianism is a teleological theory that looks at the end result itself rather than action. As such, it isn’t concerned with how the utility is achieved and even morally reprehensible actions such as theft and murder could be considered ethically right as long it produces more utility (Shaw, Barry & Sansbury 2009, p68)†.Moreover, the theory, though theoretically plausible, is not applicable in real life situations in which individuals are required to make decision within minutes and could not possibly consider all alternatives and their implications. In conclusion, utilitarianism though highly applicable to workplace, should be practiced with caution as it also has weaknesses like any other theory. As such, the individuals in decision making position, should be aware of potential biases and shortcomings of practicing utilitarianism and attempt to diminish the negative implications. Reference List Burns,J 2005, â€Å"Happiness and Utility: Jeremy Bentham’s Equation† Utilitarianism Resources. P46,accessed 27/08/2013, http://www.utilitarianism.com. De George, R 2013, Business Ethics, Pearson/Prentice Publication, New Jersey. Ferrell,O , Fraedrich, J& Ferrell,L 2008, Business Ethics : Ethical Decision Making and Cases ,South- Western Publication, Mason. Mill, J 1863, Utiilitarianism , Utilitarianism Resources. Accessed 27/08/2013, http://www.utilitarianism.com/mill2.html. Shaw,w, Barry,V & Sansbury,G 2009 Moral Issues in Business, Cengage Learning Australia, South Melbourne.

Friday, September 13, 2019

Teaching and Learning English Essay Example | Topics and Well Written Essays - 2250 words

Teaching and Learning English - Essay Example Teachers and students may often identify the need for vocabulary learning, but fail to employ the techniques that would make the learning really effective, interesting, and easy. "The need for meaningfulness in language learning has been accepted for some years. A useful interpretation of 'meaningfulness' is that the learners respond to the content in a definite way. If they are amused, angered, intrigued or surprised the content is clearly meaningful to them. Thus the meaning of the language they listen to, read, speak and write will be more vividly experienced and, therefore, better remembered. If it is accepted that games can provide intense and meaningful practice of language, then they must be regarded as central to a teacher's repertoire. They are thus not for use solely on wet days and at the end of term!" (Wright et al, 1984). Therefore, the significance of language games in the learning of vocabulary is remarkable. There are various reasons to consider the use of games as effective and advantageous tool for learning and teaching vocabulary which is one of the inevitable aspects of English language learning. ... Third, vocabulary games bring real world context into the classroom, and enhance students' use of English in a flexible, communicative way." (Huyen & Nga, 2003). Treated from the affective aspect of the learning process, a vocabulary game lessens the affective filter and encourages, in the learner, the creative and spontaneous use of language. More importantly, the use of such vocabulary games promotes communicative competence of the learner and motivates him/her in the learning process. By motivating the learner for the continuous use of the language in communication, the vocabulary games help him/her in developing, apart from the learning of vocabulary, language competency as a whole. To judge the vocabulary learning games by the standards of Cognitive Theory of Learning, they reinforce learning activity, thereby, ensuring and affirming the learning to be meaningful and complete. This technique of vocabulary learning reviews and extends the vocabulary competence of the learner and, therefore, finds it very useful tool of language teaching. The modern theories of learning and teaching, affirm the teaching activity to be centered on the student and teaching and learning of English vocabulary through games can be considered the one of the best example of student centered teaching. Like the student centered methods of teaching, in this method vocabulary teaching, the teacher is just the facilitator and the real performer is the leaner. This makes the learner more active in the learning process and he/she learns more effectively. The learning of English vocabulary through games also facilitates the learning procedure to be easy and effective, as the learners are made active by the practice or there is greater possibility for class cohesion. This is

Thursday, September 12, 2019

Why is Locke concerned with the question whether our terms for Essay

Why is Locke concerned with the question whether our terms for substances are terms for items with a real essence - Essay Example Subsequently, he pragmatically thought over the concept of knowledge and language formulation, the core of which shall be discussed hereunder. According to Locke, what we know is always properly understood as the relation between ideas (the learned concepts of experienced reality), and in the said essay, he explained at length the stance that all of our ideation is a consequence of experience. The outcome of this objective method is that the human mind seems to get somewhat undermined in its abilities. While describing the domains of human capabilities in terms of knowledge, ideas and the like, he endeavors to challenge certain basic and traditional norms of communication, language and interaction constructs. Here, the issue of contention is the fact as to how Locke tackles the term of 'substance'. Locke describes or rather differentiates the qualities of substances into two divisions: primary and secondary. The primary attributes deal with those traits of an entity, which forms its existence - the integral constituents of the object. However, the secondary attributes are those, which are qualified by our perceptual reality and which may be taken in a relative term depending upon the observer. "The primary/secondary quality distinction gets us a certain ways in understanding physical objects, but Locke is puzzled about what underlies or supports the primary qualities themselves. He is also puzzled about what material and immaterial substances might have in common that would lead us to apply the same word to both" (SEP). Such contemplations gave him the impetus to coin the relative and obscure idea of substance in general. He referred to the ever dynamic use of the word 'substance'. Locke claims that substances support the substances support qualities - these may be as infinite as one can imagine. For understanding of concepts, he believed, simply information about the object was not enough. There had to be some linkages in the information that we receive in clusters. These linkages had to be the essence of understanding the concept to its fullest. This is a result of the fact that he himself cannot purport a rationale for the existence of tropes (tropes are properties that can exist independently of substances). Hence, he could not use of a concept in lieu of 'substance'. He seems extremely cautious about our limitations of the ideas of substances. He has been understandably criticized for blowing this substance debate out of proportion, yet the importance that he appreciates within this concept is what produces the entire basis for his conviction. It troubled Locke to consider the substance as being something without having any properties - this in effect would be unscientific and hence impossible according to the doctrine presented by him. On Essences He attempts to give ideas of substances, simple modes, mixed modes, relations and so on. Here, he intends to clarify the difference between real and nominal essences. Due to his obvious passion with empiricism, his primary interest always seems in defining the attributes of an entity before he can look at its functions. Locke admits that not all words relate to ideas. Though an adamant campaigner against innate experiences, yet he

Wednesday, September 11, 2019

Material Appropriate to Pathophysiology Term Paper

Material Appropriate to Pathophysiology - Term Paper Example As stated before, pathophysiology necessitates the use of knowledge of basic physiology and anatomy, and it based on the loss or change in the normal functioning and structure of the body. Majority of the disorders affecting a certain organ or system display common symptoms and signs that are directly related to the organ’s normal function and structure (Dyer and Gould 2). Shock Shock is a common term used to define the state of poor perfusion of oxygen-rich blood into the tissues. The poor perfusion happens if one of the three major elements of circulatory system are compromised, that is, the capability of the heart to pump blood into circulation, the vascular system integrity, and the volume of blood in the circulatory system. A chain of events will start if the condition is not treated, and it may be fatal. The three elements mentioned can be affected resulting in impaired delivery of oxygen-rich blood and a decrease in blood pressure (Myers, Neighbors, and Tannehill-Jones 92). Shock is classified into four classes, which include hypovolemic shock, cardiogenic shock, vasogenic shock, and septic shock. Hypovolemic shock is as a result of loss of plasma or loss of blood from the circulating blood. In patients with burns, the inflammatory reaction results into edema with shift of protein and fluid from blood into the neighboring tissues, and constant loss from burn wound region because of skin loss. Peritonitis causes hypovolemia when inflammation and infection in the peritoneal membrane lead to fluid shift from the blood into a different compartment. Dehydration can minimize circulating blood pressure and blood volume. Cardiogenic shock is linked with cardiac impairments such as arrhythmias or left ventricle acute infarction. Obstructive shock (a subcategory of cardiogenic shock) is caused by pulmonary embolus or cardiac tamponade that blocks or obstructs blood flow through the heart (Dyer and Gould 317). Vasogenic shock (or distributive shock) causes c an be classified in a variety of ways such as vasogenic (neurogenic) shock and anaphylactic shock. Neurogenic shock develops from fear, drugs, pain, or the loss of SNS (sympathetic nervous system) stimuli resulting from spinal cord injury. This type of shock can also be caused by metabolic dysfunction like insulin shock, severe acidosis, and hypoglycemia. Anaphylactic shock develops from rapid general vasolidation because of the large amounts of histamine released in severe allergic reactions. Septic shock can occur in individuals with severe infections, especially infections with gram-negative endotoxins, such as Pseudomonas, Klebsiella pneumoniae, and Escherichia coli (Dyer and Gould 317). Shock state is defined as a syndrome instigated by acute systemic hypoperfusion that result in vital organ dysfunction and tissue hypoxia. All types of shocks are characterized by insufficient perfusion to fulfill the tissues’ metabolic demands. End organs do not get adequate blood flow, therefore, initiating cellular hypoxia, and eventual organ damage. This phenomenon is well defined by the multisystem organ dysfunction syndrome. Organs of vital importance include the kidneys, heart, and the brain. A decrease in higher cortical function shows diminished perfusion of the brain. This leads to changed mental status, which ranges from agitation and confusion to flaccid coma. The heart plays a significant role in circulating shock. Cardiac dysfunction is worsened by depressed coronary perfusion and global perfusion.

Tuesday, September 10, 2019

Health Education Plan Research Paper Example | Topics and Well Written Essays - 2000 words

Health Education Plan - Research Paper Example This will include measures to be taken to ensure that the education plan works efficiently. Background to the Hispanic Population in Philadelphia According to 2010 Census bureau, Philadelphia has a population of 1,526,006 consisting of Whites: 626,221; Blacks: 661,839; American Indian and Alaska Native: 6,0996; Asian: 96,405; Hispanic: 187,6111. Philadelphia can be regarded as of Delaware Valley’s economic and cultural center, home to over 6 million people and the country’s largest metropolitan area. According to the American Community Survey, the median income amounted to $36,669 and the median income for a family was $45,842. Philadelphia’s economic sectors include manufacturing, IT, food processing, oil refining, biotechnology, tourism and health care. The primary language spoken in Philadelphia is English with the second language most used at home being Spanish. Over the past two decades, the number of non-Hispanics whites in the city fell by 31.9 percent (Pe rez & Luquis, 2008) while the Hispanic population has increased by leaps and bounds with the biggest concentration getting noted in the Juanita/Feltonville section of the city. Identification of a Health Promotion Need As earlier indicated, this paper will discuss hypertension as a health promotion need to the Hispanic population of Philadelphia. ... One way that can be used to address the issue is through carrying out a health education plan that will seek to promote health on the Hispanic people in regard to hypertension (Perez & Luquis, 2008). About 65% of the Hispanic people in Philadelphia aged 60 and above have hypertension. Hypertension can, therefore, be associated with advanced age. The lifestyle of individual contributes to the chances of such a person getting health problems relating to hypertension. There is a need to educate the Hispanic people in Philadelphia about the need to adopt various health measures that will seek to promote their health in relation to hypertension. The draw to the city for this population has been the promise of economic prosperity and new opportunities. A major challenge to the provision of this health education to the Hispanic population of Philadelphia would be the apparent negligence of people to appreciate and adopt healthcare measures. This can be drawn from the little population of th e people that have taken insurance policies. As such, providing health education to such a population may be challenging considering the probability that most of this population may not be willing to receive such education (Bartholomew, 2011) Health Education Outcomes When carrying out a health education plan on the Hispanic people in Philadelphia, there are several outcomes that can be expected from such a plan. These outcomes should be considered before the plan gets formulated so that the plan will focus on their achievement. One such an outcome is an increase in the knowledge of the health problem. The health problem in this case is hypertension. When the education plan gets executed, people should get to have more knowledge of this health